– Stores completely dedicated to toys and other children’s products
– Favourite destination for children and parents
– The largest toy retail chain in the region, with 11 stores and 3 more opening in 2014
– Stores in top malls in UAE, Bahrain, Oman and qatar
– Innovative and differentiating concept
– In-store demonstartions, competitions, live events and much more
– Children have the opportunity to play in the store
– Continuous company-wide improvement
– the Toy Store is going global by looking to expand into UK, Turkey, Morocco and other countries.
The Toy Store Core Statements
– Play before you pay: Children have the opportunity to interact and play in the store with their favourite characters and toys
– Range over volume: We offer a wide range of toys, instead of stocking large volumes of the same products
– Environment: In-store demonstrations, competitions, live events, workshops, products launches and other educational, interactive activities
– Safe and secure environment: Children experience our stores and toys in complete safety and in a secure environment
– Service excellence: We provide our customers with great product knowledge and excellent customer service.
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