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We’re straightforward and honest about our beliefs, about the purpose of insurance, and the security and functional benefit we give to our customers. Our brand is about keeping our customers moving – whether in business, or as individuals, and when it matters most. We want to help customers get back on track.
You will find that we are responsive and straightforward, we think ahead and we deliver on our promises.
RSA has come a long way since its beginning in the UAE back in 1956 gradually developing, building, and merging several individual portfolios across the region. The individual strengths of these local portfolios, combined with the worldwide reputation of the RSA Group, have enabled the UAE operation to evolve and become what it is today: a leading international company with strong local expertise.
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