The Nasser Bin Abdullatif Alserkal Establishment, was founded in 1947, it is a family owned company that engages in general trading, real estate, engineering services, travel and tourism, and private investments.
It has left its longstanding mark in the market as one of the most prominent Emirati companies, continuing to prosper with an ever-growing reach and solidified connections within the UAE and its neighboring countries.
Operating for more than 60 years, Alserkal family has not only established a highly reputable company but also played a major role in the development of the United Arab Emirates. They were instrumental in bringing essential services to this nation, such as electricity and telecommunications. In addition, Alserkal family was the founder of several local banks and supporter of the local market through heavy investment in local companies. Starting of as a Real Estate and General Trading entity, it expanded its reach and servicing sectors by partnering with key names such as Bridgestone tires and Apollo tires.
Mr. Ahmad Bin Eisa Bin Nasser Alserkal assumed the post of Managing Director of the Nasser Bin Abdullatif Alserkal Establishment -Bridgestone Tires Division in 1990. Being an enthusiastic entrepreneur, Mr. Ahmad Alserkal established the Alserkal Group in 1991. Alserkal Group deals with trading, environmental solutions, real estate, engineering & maintenance, and private investments.
Alongside its corporate aspect of business, Al Serkal Group and Nasser Bin Abdullatif Alserkal Establishment are involved in community-oriented events. All the units functioning under Alserkal take pride in their local history and pledge to keep the legacy that Al Serkal family created decades ago, and continue on the path of flourishing business with the community always at heart.
To develop and implement best practice standards for our customers.
To work to international standards at all times.
To provide the very latest in technological applications throughout our group’s area of expertise. (We are accredited ISO 9001).