Established in 1980 by Richard and Mona Blair, Gulf Greetings began with a variety of wholesale outlets in shops and supermarkets around the Gulf. This was followed by a single retail outlet in the heart of Dubai catering to a very small market, selling greetings cards, posters and a range of gifts. In the early nineties shopping traditions began to change; stronger brands were in demand and a more professional approach was necessary to appeal to an ever-growing and international consumer market. In that period, Gulf Greetings realized that evolving with the market was the only way forward and secured sites in all new mall developments. Gulf Greetings developed a strong name in the local market, both encouraging and educating people in the greetings card and gift industry. Seasons that were predominantly western celebrations, such as ‘Valentine’s Day’, soon became embraced and commercially celebrated by the majority of the Middle Eastern population. After 30 years, Gulf Greetings today is the result of what can only be described as dedicated perseverance in delivering an outstanding vision of success. Today, with almost 400 employees and 60 retail outlets across the Middle East, it is clear that our determination has not faded and is visible daily across the dedicated Gulf Greetings team.
Gulf Greetings General Trading LLC is a holding company based in Dubai, with a total retail space of almost 200,000 sq. ft. across the Middle East, distribution centres in every GCC country and 400 employees in the GCC region. Gulf Greetings is the official representative of Hallmark Cards, Inc. for the GCC region, the owner of The Toy Store, with stores offering a wide range of toys, and includes a wholesale business unit for the distribution of greeting cards, gift wrap, toys, gifts and other product ranges, exclusive in the Middle East. We strongly believe that our experience and tradition combined with continuous business improvements and investment in our people is the best way of ensuring the continuation of Gulf Greetings’ success and expansion. Together with our employees, our business leaders operate with a strong focus on Gulf Greetings’ core values and drive the company forward by adopting successful business strategies that achieve our corporate vision.We are focused on providing people with products that help express their feelings and make their loved ones happy. After 30 successful years of business, Gulf Greetings today is the result of what can only be described as dedicated perseverance in delivering an outstanding vision of success.
With our variety of products, from greeting cards and gifts to a wide range of toys, we provide our customers with quality products for every occasion; helping them to express their feelings to their special and loved ones. Through our work, experience and core values, we take care of our people and create value for our stakeholders.
To become the leading company in the greeting card, gift and toy industry with more than 100 stores in the GCC region, recognized for quality products, excellent services, integrity, and reliability.
Shaping the culture and defining the character of our company, our main core values are:
PEOPLE: People are our greatest asset, core strength and competitive advantage. We reward, motivate and energize our employees to perform every role with excellence.
INTEGRITY: We always act with integrity and accountability, demonstrating the highest levels of professional and ethical behavior.
CUSTOMER SATISFACTION: We satisfy our customers’ needs by exceeding their expectations, and providing them with quality products and services.
QUALITY: Our continuous attention to quality standards and quality improvement enables us to provide our customers with the highest available standards.
PASSION: We put our heart and mind into all aspects of our work in order to achieve and provide our customers and business partners with the very best outcomes.